OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.
“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray crèmes to dark charcoal. The collection also features a rich crème red to represent passion.
“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”
The OPI collection includes the following shades:
My Silk Tie
This silky, gleaming silver has got me all tied up.
I’m in a deep relationship with this luscious crème red.
Dark Side of the Mood
This brooding, stormy charcoal is dangerously gorgeous.
Shine for Me
This shimmering silver with subtle blue sparkle really turns me on!
Cement the Deal
I’d sign anything to get my hands on this stony, cool gray.
Embrace the Gray
Let this chic, moody gray crème become one with you.
Each nail lacquer shade features OPI’s exclusive ProWide™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.
OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit HYPERLINK "http://www.opi.com" www.opi.com. Follow OPI on Twitter and Instagram HYPERLINK "http://twitter.com/opi_products" @OPI_PRODUCTS and go to Facebook to become a HYPERLINK "http://www.facebook.com/opiproducts" fan!
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT FIFTY SHADES OF GREY
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever.